Work/Birdbrick Commerce Loop
EcommerceLifecycleAnalytics
Birdbrick Commerce Loop
Replatformed Birdbrick's D2C store with a lifecycle marketing loop that blends paid, organic, and retail moments.
Industry
Ecommerce
Location
Singapore
Client
Birdbrick
Repeat revenue
+52%
Discount dependency
-37%
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The Challenge & Solution
From obstacle to opportunity
⚠️
The Problem
Flash sales spiked revenue but eroded margins because discounts were the only lever.
✓
Our Solution
We rolled out first-party data capture, predictive segments inside Klaviyo, and creative testing frameworks for TikTok Shop.
Services Provided
Lifecycle CRM
Retention media
Experimentation
Our Approach
How we delivered excellence
01
Phase 1
Data foundation
Captured first-party signals across store, retail partners, and support conversations to enrich profiles.
02
Phase 2
Lifecycle loops
Built predictive segments, replenishment cadences, and surprise moments tied to actual usage.
03
Phase 3
Growth governance
Finops + marketing reviews every Friday to reallocate spend based on margin health.
Results & Impact
Measurable outcomes that matter
Repeat revenue
+52%
Discount dependency
-37%
Key Outcomes
- ✓Inventory and campaigns talk to each other daily for pacing
- ✓Customer journeys re-score after every purchase or return
- ✓Weekly growth reviews tie finance and marketing decisions together
"
Client Testimonial
For the first time our retail and D2C data play nice. Promotions feel intentional instead of frantic.
Lena Phan
COO, Birdbrick
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