Gymtex Flooring
Gymtex is a premium gym flooring brand known for durability, anti-slip technology, and heavy-duty performance. EDigitify manages their social media presence, Meta ads, creative design, photoshoots, and video shoots—crafting a bold, energetic, and product-centric digital identity that reflects the strength of the brand.
From obstacle to opportunity
The Problem
Gymtex is a trusted gym flooring solutions brand offering products built for safety, stability, and high-intensity performance. Despite having a solid product, their digital identity didn't fully capture the quality and toughness of their flooring. They needed a brand presence that speaks the language of fitness—bold, confident, modern, and powerful.
Our Solution
EDigitify stepped in to build a digital presence as tough and energetic as the flooring itself. We built a social media content strategy focusing on product features (anti-slip, durability, density, scratch-proof), gym installation showcases, humorous and relatable fitness content, strong visual identity aligned with gym aesthetics, and engaging reels with trend-driven creative ideas. We ran targeted Meta ad campaigns aimed at gym owners, fitness studios, commercial spaces, sports facilities, builders, and contractors—highlighting product durability and safety to drive high-quality inquiries and conversions. We designed bold, high-contrast visuals representing strength, durability, fitness culture, product quality, and technical specifications. We conducted professional photoshoots and video shoots to showcase real flooring installations, material texture and finish, gym layouts, on-ground usage, feature highlights, and before-after transformations.
Services Provided
How we delivered excellence
Social media & content strategy
Built a content strategy focusing on product features, gym installation showcases, humorous fitness content, and strong visual identity aligned with gym aesthetics. Created engaging reels and trend-driven creative ideas to make the brand presence as tough and energetic as the flooring itself.
Visual storytelling & production
Designed bold, high-contrast visuals representing strength, durability, fitness culture, and product quality. Conducted professional photoshoots and video shoots showcasing real flooring installations, material texture, gym layouts, on-ground usage, feature highlights, and before-after transformations to give Gymtex a premium product showcase.
Performance advertising
Ran targeted Meta ad campaigns aimed at gym owners, fitness studios, commercial spaces, sports facilities, builders, and contractors. Ads highlight product durability and safety, driving high-quality inquiries and conversions from the right audience segments.
Measurable outcomes that matter
Key Outcomes
- ✓Built a strong digital presence with higher brand recall in the fitness industry
- ✓Generated consistent lead flow through targeted Meta ads campaigns
- ✓Created premium product visuals that help customers instantly trust the brand
- ✓Developed a modern identity aligned with the fitness industry
- ✓Positioned Gymtex as selling confidence, safety, and performance for every fitness space
EDigitify elevated our digital presence with performance-driven marketing and premium visuals. Gymtex now stands as the most trusted gym flooring brand through impactful content and consistent brand visibility.
Visual storytelling
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