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Lakkshay Demand Map
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TravelContentPerformance

Lakkshay Demand Map

Turned Lakkshay Travels into a data-backed concierge for tier-II explorers by pairing story-driven films with dynamic offer orchestration.

Industry
Travel & Hospitality
Location
Indore, India
Client
Lakkshay Travels
Trip bookings
+63%
Response time
3m avg
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The Challenge & Solution

From obstacle to opportunity

⚠️

The Problem

The team relied on seasonal fairs while younger travelers planned journeys through reels and micro-influencers.

Our Solution

We scripted destination series, deployed shoppable reels, and stitched WhatsApp commerce so quotes, upgrades, and visas live in one flow.

Services Provided

Destination storytelling
Influencer commerce
Lifecycle orchestration
Our Approach

How we delivered excellence

01
Phase 1

Audience immersion

Identified traveler archetypes by analyzing reel interactions, WhatsApp chat logs, and itinerary backlogs.

02
Phase 2

Content lab

Shot snackable films, piped them into shoppable reels, and automated quote creation right inside WhatsApp.

03
Phase 3

Growth ops

Linked paid, organic, and affiliate pacing to one scorecard so budgets react daily to demand shifts.

Results & Impact

Measurable outcomes that matter

Trip bookings
+63%
Response time
3m avg

Key Outcomes

  • Always-on UGC pipeline with 42 creators across India
  • WhatsApp automation built with contextual CTAs per itinerary type
  • Search, social, and affiliate budgets governed by a single pacing model
Impact Summary

This project demonstrates our commitment to delivering measurable results through integrated campaign systems and strategic execution.

Project Gallery

Visual storytelling

Lakkshay Demand Map - Gallery 1
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Lakkshay Demand Map - Gallery 2
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