MintSteer Demand Engine

Scaled MintSteer's investor pipeline with an always-on acquisition system that aligned capital-raising goals with real-time behavior data.

Industry

Financial Services

Location

Mumbai, India

Client

MintSteer Capital

Qualified leads

+71%

Cost per meeting

-36%

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The Challenge & Solution

From obstacle to opportunity

⚠️

The Problem

Leads from roadshows were stalling because paid channels ran on generic messaging and static landing pages.

✓

Our Solution

We rebuilt audience architecture, automated budget reallocation across Meta, Google, and programmatic, and tied every touch to a deal health dashboard in Looker Studio.

Services Provided

Paid media architecture

Investor enablement automation

Dealroom analytics

Our Approach

How we delivered excellence

Phase 1

Signal mapping

Paired CRM health, webinar behavior, and historical raise targets to build lookalike intent stacks.

Phase 2

Creative engine

Shipped 10-day creative sprints with dynamic landing states tuned to each stage of the raise.

Phase 3

Revenue cockpit

Hooked ad spend, SDR routing, and board reporting into a shared Looker Studio workspace.

Results & Impact

Measurable outcomes that matter

Qualified leads

+71%

Cost per meeting

-36%

Key Outcomes

✓
Unified view of investor intent signals from ads, webinars, and CRM
✓
Creative and copy sprints every 10 days tied to market shifts
✓
Finance, marketing, and leadership reviewing the same live scorecard

Client Testimonial

Edigitify turned our investor funnel into a single pane of glass. Everyone—from partners to SDRs—moves faster now.

Radhika Venkatesh

VP Growth, MintSteer

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