Oaklines B2B Lab
Helped Oaklines win enterprise interior mandates with an account-based playbook tethered to procurement realities.
From obstacle to opportunity
The Problem
Pitch teams spent weeks preparing decks without insight into who was visiting the website or engaging with samples.
Our Solution
We mapped buying committees, synced Clearbit intent into HubSpot, and built personalized microsites for every shortlisted client.
Services Provided
How we delivered excellence
Intent fusion
Fused website heatmaps, email intent, and firmographic scores to spot active buying committees.
Personalized pursuits
Launched microsites with procurement-specific value props, sample tracking, and benchmark calculators.
Delivery handshake
Ops workflows trigger onboarding the moment a PO hits HubSpot so delivery teams stay ahead.
Measurable outcomes that matter
Key Outcomes
- ✓Creative, sales, and delivery review the same pursuit board daily
- ✓Ad formats change automatically depending on buyer stage
- ✓Post-signature onboarding triggered the moment PO is raised
This project demonstrates our commitment to delivering measurable results through integrated campaign systems and strategic execution.
Visual storytelling
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